Project Overview: Digital Strategy & Web Development for Square One Design
Our role was to design and develop a fully custom WordPress website with a strong visual identity, intuitive user experience, and robust backend functionality. In addition, we created a versatile custom portfolio system that allows Square One Design to regularly update and showcase completed projects, an essential feature for a company with such a wide and impressive service offering.
We also developed a new logo and brand aesthetic to reflect the company’s cutting-edge technical expertise and creative vision — a rebranding effort that helped unify their digital and real-world presence.
Understanding the Client’s Goals
Square One Design needed a website that could work as more than just an online brochure. They wanted:
A lead-generating platform that would capture the interest of venue owners, production companies, and event organizers.
A brand identity refresh that accurately represents their innovative work across pro audio, intelligent lighting, and video system integration.
A portfolio-driven layout to highlight the range and scale of their completed installations.
A user-friendly backend so their team could easily add, edit, and manage content on their own.
By understanding their unique industry, client base, and operational needs, we were able to develop a digital solution that helps them do what they do best — connect people with immersive experiences through sound, light, and visuals.
Logo Design & Branding
We began with the foundation: branding. Square One Design had a strong name, but they needed a logo that would express their identity as both a tech-forward and creative company.
Our design approach blended minimalism with subtle nods to technical precision. The final logo is:
Clean and modern, to reflect their use of cutting-edge technology
Bold and versatile, for use across web, print, and gear branding
Balanced and geometric, conveying both reliability and craftsmanship
With a strong visual anchor in place, we expanded the branding to include fonts, color palettes, and icon styles that would later unify the site’s design language.
WordPress Web Development with Elementor and Crocoblock
For development, we built the site on WordPress, leveraging Elementor for front-end design flexibility and Crocoblock for backend power. The goal was to give Square One Design a site that looked custom without requiring heavy code changes in the future.
Key Features of the Website:
Clean, responsive design optimized for both desktop and mobile
Clear calls-to-action throughout, encouraging visitors to request quotes or consultations
Fast-loading pages with performance-focused optimizations
SEO-friendly structure to improve search engine visibility
We wanted the site to speak directly to two core user groups: venue operators looking for permanent installations, and event planners in need of temporary production and rental services. Through strategic layout and copy, we highlighted the most in-demand offerings and made it easy for users to navigate the site based on their needs.
Custom Portfolio System
One of the most powerful features of the new Square One Design website is the custom portfolio section, built using Crocoblock’s JetEngine plugin. This feature gives the team the freedom to showcase their work dynamically, without touching a single line of code.
Each portfolio entry includes:
Project-specific galleries to show off visuals from each installation
Categories and tags, allowing visitors to filter by venue type (nightclubs, houses of worship, marine, etc.)
Descriptive text areas for project summaries, goals, and challenges
Call-to-action elements, converting viewers into leads
This feature turns the website into a living catalog of the company’s capabilities, allowing future clients to see the scale and style of past projects and understand how Square One Design can solve their unique AV needs.
Focused on Lead Generation
At its core, the site is designed to convert visitors into clients. We placed lead generation front and center by:
Adding quick contact forms to every key page
Featuring clickable phone and email links in headers and footers
Including “Request a Quote” buttons tied to specific services
Strategically using testimonials and project highlights as social proof
The entire navigation and layout guide the user journey toward contacting Square One Design — whether they’re ready to book a service or just exploring options for a future project.
Visual Storytelling Meets Technical Precision
The nature of Square One Design’s business demands a site that is both visually striking and technically polished. To that end, we made use of wide imagery, high-contrast layouts, and interactive hover states that emphasize both form and function.
From showcasing custom stage setups and LED video walls to demonstrating crystal-clear audio configurations, every visual element of the site helps reinforce the company’s tagline: customized systems that impress and perform.
Results & Impact
Since launching the redesigned website, Square One Design has reported:
Increased inquiries from new and returning clients
Improved clarity in how their services are communicated
Higher engagement rates on portfolio pages and project galleries
Greater autonomy in managing and updating their website content
They now have a digital presence that matches the caliber of their work — a website that not only looks professional but actively works for the business.
Final Thoughts
Our collaboration with Square One Design is a perfect example of how strong branding, smart design, and custom functionality can work together to elevate a company’s online presence. Whether it’s high-powered lighting for a nightclub, marine-grade audio for a yacht, or a video wall for a theme park, Square One Design now has a platform that supports their mission and scales with their growth.
We’re proud to have helped craft a solution that reflects both the artistry and the engineering behind their work. If your business is looking to turn its website into a lead-generating, portfolio-powered tool, we’d love to help.
