To bring this vision to life, Underlab Media Productions was hired as a digital media partner to help establish, evolve, and market the SoFlo Farms brand from the ground up. We worked hand-in-hand with the client to build a Miami-inspired identity, design a versatile eCommerce platform, and create high-end packaging and promotional materials that elevated the brand within an increasingly saturated market.
Brand Development: Crafting the SoFlo Identity
SoFlo Farms came to us with a vision — a vibrant, premium hemp CBD brand with a bold South Florida aesthetic. Our task was to translate that into a cohesive and scalable brand system that would speak to both wellness-conscious consumers and urban lifestyle enthusiasts.
Objectives:
Create a visual identity that reflects Miami’s energy, color, and culture
Develop a versatile branding system for a multi-product retail and wholesale operation
Appeal to a wide audience, from CBD newcomers to experienced cannabis users
We developed a modern logo system, custom color palette, type treatment, and brand messaging that captured the spirit of “South Florida cool.” With tropical color cues, playful-yet-sophisticated typography, and confident brand language, SoFlo Farms instantly stood apart from competitors who often lean too far into either medical or counterculture tones.
Packaging Design: A Shelf-Ready Statement
With the brand foundation in place, we moved on to product packaging and label design for SoFlo’s expanding product lineup. Because their product range includes CBD flower, vape cartridges, edibles, dabs, and pens, we needed to design a visual system that was both cohesive and adaptable.
Products We Designed For:
CBD Hemp Flower containers
HHC and Delta-8 Vape Carts
Dab Pens and Distillate Syringes
Gummies (THC-P, Delta-10)
Retail-ready labels with QR code compliance for COAs
Each package was designed to meet state labeling requirements while remaining visually dynamic and aligned with the brand’s Miami-inspired identity. We used vibrant tropical gradients, bold icons, and a mix of minimal and illustrative design elements to give each product a distinct visual personality that still felt unified under the SoFlo brand umbrella.
Once the packaging was printed and products were filled, our next phase of work began: product and lifestyle photography for use in digital and promotional content.
Basic Flower Packaging
Live Resin Labels
Gummy Bags
Delta 8 Live Resin Disposable Dab Pen
HHC Live Resin Disposable Dab Pen
Delta 8 Premium Vape Cartridge
Delta 8 Premium Dab Pen
Delta 10 Premium Dab Pen
THC-P Premium Vape Pen
Website Development:
Building a B2C & B2B eCommerce Hub
Product Photography & Hemp Flower Visuals
Once packaging was finalized, we conducted a high-resolution product shoot to create web-ready and print-ready photography for the SoFlo Farms product catalog. Our photography sessions included:
Clean studio shots of packaged items and multi-product displays
Macro photography of individual hemp flower strains
Lifestyle imagery for use in social media and web banners
The visuals showcased the quality, freshness, and branding clarity of the SoFlo product line — essential for winning customer trust in a market where presentation matters just as much as potency.
These photos were used across the online store, email marketing campaigns, social media posts, and wholesale sales decks to ensure a consistent, polished brand image across all channels.
Tradeshow Presence: 2022 Alternative Products Expo
In 2022, SoFlo Farms participated in the Alternative Products Expo, a major industry event that attracts CBD and legal cannabis brands from across the country. Underlab Media was tasked with designing booth collateral and tradeshow graphics to make SoFlo stand out on the expo floor.
Tradeshow Assets Designed:
6ft custom-printed Tabletop Cover
Vertical Banner Display with branded product showcase and contact info
We also provided event photography coverage to document the team, booth interactions, and brand presence throughout the weekend. These visuals became part of SoFlo’s digital portfolio, newsletter recaps, and social proof for future trade event participation.
Results & Brand Growth
Since our partnership with SoFlo Farms began, the brand has seen:
Significant increase in brand awareness within the South Florida CBD/hemp market
Positive reception to product packaging and in-store appeal
Consistent online traffic growth and first-time customer conversions
A growing wholesale network, aided by the website’s B2B capabilities
A professional booth presence that helped generate new leads at the 2022 Alternative Products Expo
By aligning modern design with the legal compliance needs of cannabinoid-based products, we helped SoFlo Farms become a trusted, credible, and visually striking brand in a fast-evolving industry.
Final Thoughts
Our work with SoFlo Farms is a testament to what a fully integrated digital media strategy can do — especially in a space as competitive and regulated as the CBD and cannabis world. From branding and packaging to photography and eCommerce, we helped build not just a store, but a lifestyle brand that celebrates local culture, family entrepreneurship, and premium quality.
If you’re launching or elevating a product in the wellness, cannabis, or lifestyle space, Underlab Media Productions has the creative muscle and industry knowledge to take your vision from seed to shelf — and beyond.
Let’s build your next big brand, the SoFlo way.
