Our creative team was commissioned by WCAworld to design and deliver several high-impact media assets that celebrate the organization’s value, elevate its public image, and strengthen engagement with current and prospective members. From editorial design and executive photography to multilingual video storytelling, we helped translate WCA’s logistics expertise into compelling visual and informational content.
Project Overview: Creative Media Services for WCAworld
Services Provided:
Full Benefits Magazine: Communicating Value with Style and Substance
One of the cornerstone projects we delivered for WCAworld was the design and production of their Full Benefits Magazine — a comprehensive, visually engaging publication outlining all the key services, perks, protections, and tools available to members of WCA and its affiliated networks.
Goals of the Magazine:
Clearly communicate the full scope of WCAworld’s benefits
Educate new and prospective members on the value of joining
Serve as a reference tool for existing members
Showcase the global reach and professionalism of the WCA brand
Our approach to this project combined editorial clarity with high-end design aesthetics, balancing rich content with clean, modern layouts. The magazine was designed to appeal to both executives and operations professionals within the freight forwarding industry, with sections dedicated to:
Financial protection programs
Business matchmaking opportunities
Access to WCA-exclusive conferences
Promotional tools for member companies
Member-to-member platforms and dispute resolution mechanisms
Regional and industry-specific network options (e.g., Pharma, Perishables, eCommerce)
Each benefit was paired with custom visuals, infographics, and copy designed to streamline complex information while maintaining a premium, international look and feel. The finished product was distributed digitally and in print, helping to drive awareness and onboarding across the global network.
Capturing Legacy: Event Photography for CEO David Yokeum’s 75th Birthday
As part of our creative partnership with WCAworld, we were also invited to capture a major milestone: Chairman David Yokeum’s 75th Birthday Celebration. Known as a pioneer in global logistics networking, Yokeum’s leadership has helped shape modern freight forwarder collaboration. This event was not just a party — it was a tribute to a legacy that transformed the industry.
Our role included:
Full event photography coverage, capturing both candid and posed moments
Highlight shots of Mr. Yokeum, staff, and international guests
On-the-fly editing for social sharing and internal communications
By taking a documentary-style approach with editorial polish, we created a visual story that reflected both the personal warmth and global impact of Yokeum’s work. The event images became part of WCAworld’s media archive and were used across their digital platforms, including newsletters, internal presentations, and social media channels.
Professional Team Portraits: Elevating the Brand’s Human Side
Beyond events and editorial work, we also delivered corporate team portraits for WCAworld staff. These images served multiple purposes:
Website and internal directory use
Conference collateral and speaker bios
LinkedIn and public profiles
Internal newsletters and reports
With a focus on clean backgrounds, natural lighting, and authentic expressions, the portraits were designed to convey the professionalism, global mindset, and approachability of the WCAworld team. These assets helped put a human face on a vast international network — a subtle but powerful reinforcement of WCAworld’s people-first philosophy.
Bilingual Promo Video for Full Cargo (Argentina): A Global Story with Local Roots
WCAworld isn’t just about central leadership — it’s about empowering its members. One of our most dynamic projects was a bilingual promotional video for Full Cargo, a leading freight forwarder based in Argentina and a proud WCAworld member.
Who is Full Cargo?
With over 20 years of logistics expertise, Full Cargo delivers custom-tailored freight forwarding, customs brokerage, and special cargo services across international markets. Their value lies in blending local expertise with global reach, a mission that fits perfectly within WCAworld’s ecosystem.
Video Objectives:
Promote Full Cargo’s capabilities to both Spanish-speaking and international partners
Showcase their personalized logistics solutions
Reinforce the credibility and visibility of the WCA membership
We handled:
Script development in English and Spanish
Voiceover coordination and translation
On-brand visual design and editing
Optimized formatting for WCAworld digital platforms and YouTube
The final video was distributed via WCAworld’s marketing channels and Full Cargo’s own platforms, helping them boost exposure while demonstrating the real-world value of being a WCAworld member. It also served as a template for future member spotlights, positioning WCAworld as an active promoter of its network.
Argentina's Best Cargo Services - Full Cargo
Los mejores servicios de carga de Argentina - Carga completa
Results and Impact
Our multimedia contributions to WCAworld served not only to inform and engage but also to elevate the global brand in multiple ways:
The Full Benefits Magazine became a vital tool for sales, onboarding, and internal communication
Photography work from high-level events helped humanize and historicize the organization’s leadership
Portraiture brought a unified professional image to the internal team and digital communications
The Full Cargo promo video expanded WCA’s member storytelling initiatives into new linguistic and regional markets
These projects reflect the versatility of our creative media services — combining print, photo, and video to build cohesive narratives across platforms and cultures.
Final Thoughts
Working with WCAworld has been a privilege. As a globally respected logistics network, WCA brings value to thousands of companies across nearly every country in the world. Our goal was to support their mission with high-quality creative assets that speak to their scale, integrity, and innovation.
From publications and event coverage to international member promotions, we helped WCAworld turn information into inspiration and media into meaningful connections.
If you’re ready to tell your global story with the same level of impact, we’re ready to help you make it happen.
