Led by Dr. Steven Cantor, Boca Raton Laser Lipo specializes in red light laser therapy — a cutting-edge, non-invasive fat reduction solution targeting stubborn fat on the stomach, thighs, upper arms, and more. This unique, niche service required an equally niche digital strategy, one that could speak directly to health-conscious audiences seeking alternatives to surgery.
From developing a sleek, user-friendly website to crafting visually striking Facebook ad campaigns and informative video promos, we provided a full spectrum of digital media services that aligned with the client’s brand goals and growth vision.
Understanding the Client’s Goals
Dr. Cantor’s team came to us with two main objectives:
Establish a clear and professional online presence to educate potential clients about their innovative laser lipo technology.
Attract new clientele through targeted digital advertising that emphasized their niche: non-invasive body sculpting with fast, visible results.
With these goals in mind, we put together a comprehensive media and marketing plan designed to build visibility, generate leads, and enhance the credibility of the Boca Raton Laser Lipo brand online and offline.
Web Development:
Website Design for a Niche Wellness Brand
Our first focus was on developing a custom website that clearly communicated what sets Boca Raton Laser Lipo apart: safe, non-invasive body sculpting solutions that work. The challenge was to take a medical service that many people still find unfamiliar and present it in a way that’s accessible, trustworthy, and visually appealing.
The final site included:
Informative service pages that break down the red light therapy process and benefits in everyday language
Strong calls to action placed throughout to encourage booking consultations
Mobile-first design, ensuring smooth navigation and responsiveness on all devices
Optimized performance for fast load times and improved SEO
Testimonials and before/after imagery to build trust and show real results
The design was kept clean and modern, with a focus on calm, clinical color palettes and smooth scrolling to reflect the spa-like, non-invasive nature of the treatment itself.
This wasn’t our first experience working in the health and wellness space. Having previously built a chiropractic medicine services website, we were already familiar with creating digital experiences for medical professionals. That background made it easier to navigate the branding tone — professional, yet approachable; scientific, yet encouraging.
Facebook Ad Campaigns That Deliver
Once the website was launched, the next step was getting the word out. We launched a Facebook Ads campaign targeting individuals within South Florida demographics most likely to benefit from laser lipo — people interested in fitness, weight loss, body image, non-surgical treatments, and post-holiday wellness.
Our approach included:
Compelling ad copy that focused on the benefits: belly fat loss, cellulite reduction, and tighter skin — all without surgery or downtime.
Custom graphic designs with high-contrast visuals to catch attention mid-scroll
Short-form video promos highlighting real client experiences and explaining the painless process
A/B testing to find the most effective headlines, visuals, and calls to action
Geo-targeting and interest-based segmentation to maximize ad spend efficiency
The results were immediate and impactful: more traffic to the site, more appointment requests, and greater local awareness of the Boca Raton Laser Lipo brand.
Video Content & Visual Branding
Video is an incredibly powerful tool in the aesthetics and health industry. To further support the brand’s growth, we created video promos that were used across Facebook, Instagram, and the website itself.
Each video was short, punchy, and optimized for mobile viewing — with captions and on-screen text for silent play. These promos introduced viewers to the red light therapy process and featured friendly staff, behind-the-scenes shots, and explanations of what to expect during a session.
By visually demystifying the treatment process, we helped build trust and curiosity among potential clients who might have been hesitant about trying something new.
